At Cine Expo Chennai in August 2025, PowerEdge Technologies explored the latest technology and challenges in multiplex and single screen cinemas. We witnessed the launch of Dolby Cinema and HDR technology at the iconic LVS Prasad, gaining valuable insights into how cinema tech is evolving. We connected with key players from big chains like PVR and INOX, as well as single screen owners. A major takeaway was the urgent need for faster, more efficient service during movie intervals to meet growing customer demand.
As they say in Bollywood, “Zindagi mein teen cheezein kabhi underestimate mat karna — audience, popcorn aur interval ka time!”